CATEGORY
BRAND CONCEPT
The concept behind our design is the intertwining of “West” x “East.” It is our goal that through fashion we will create a brand that is truly borderless. From the design all the way down to the very fabrics used, we blend Western and Japanese elements bringing you the best of both worlds in our pieces.
BRAND STORY
The word Amateras comes from the Japanese mythological goddess of the Sun, who shines brighter than all others; it was founded with the hope and vision that every woman wearing it can have a strong sense of identity and an unwavering sense of self that illuminates through every situation.
Media Publications
