AMATERAS TOKYO MIMOSA POPUP - Where Women Bloom -
This spring, AMATERAS will celebrate International Women's Day by holding the AMATERAS TOKYO MIMOSA POPUP at the Nicolai Bergmann Flagship Store.
Mimosa symbolizes gratitude, compassion, and independence.
Not blooming with force, but with grace and softness. This image resonates with the kind of women we aspire to be.
The theme of this POPUP is "Let the time you spend choosing clothes also be a time to make yourself bloom."
We want this to be more than just a place to buy clothes; we want you to spend time choosing yourself.
At the venue, we will exhibit and sell our new spring collection, as well as the beloved WABISABI series.
Furthermore, customers who make a purchase at the POPUP will receive a free single flower of their choice from the FLOWER BAR, on a first-come, first-served basis!
May that single flower be an encouragement to your current self.
International Women's Day is not a day to compare yourself to others, but a day to celebrate yourself.
Enjoy a time of blooming at your own pace, surrounded by flowers, as spring begins.
◼︎Founder's Message
Nicolai’s art has inspired me in so many ways since I was younger. I still remember my first gift I sent to my mom when I was in high school was his flower box.
If you know the history of AMATERAS, you probably remember our very first collaboration as a brand was with Nicolai Bergmann with the pink themed dress and a flower box designed together. And now, seven years later, we are honored to reunite through mimosa a flower that symbolizes women’s empowerment, strength, and quiet resilience.
It feels deeply aligned with what we stand for as a brand.
Flowers and femininity.
Softness and power.
Beauty with meaning.
Back to where it began before we step into what’s next.
founder/ CEO Reiko McNish
◼︎LOCATION
Nicolai Bergmann Flagship Store
〒107-0062
5-7-2 Minami Aoyama, Minato-ku, Tokyo (Nearest station: Tokyo Metro Omotesando Station, Exit B3, 3-minute walk)
◼︎DATE
February 28 (Saturday) 11:00-19:00
March 1 (Sunday) 11:00-19:00
We sincerely look forward to seeing you all.
Details about POPUP benefits and content will be announced sequentially.
