What is self-love?

The love we receive from others is certainly important, but true love comes from within ourselves. Therefore, the very idea of self-love is to boost self-esteem by first learning to like yourself as you are right now. The first step towards self-love is to unconditionally accept and love yourself as you are. Even if your current self is different from your "ideal self" or "what society expects," the message of self-love is that by having confidence in that different self and treating yourself with the same care you would treat a loved one, you can design a richer life.

[Model wearing] Self Love Graphic T / Nude ML

Self-Love & Empowerment

｢Empowerment｣ is a concept where individuals gain strength and act spontaneously based on their own decisions.

While there is a self-love crisis occurring globally, a movement towards self-empowerment is also observed. Self-love and empowerment are deeply intertwined. Through self-love, individuals understand their strengths and weaknesses, and then maximize their innate abilities. To achieve this, empowerment itself means gaining the power to control one's own life and environment, and sometimes the ability to take action to change things. In recent years, much empowerment has been seen in women taking action themselves, aiming for a society where women can live more easily, with gender equality and without gender discrimination.

"4 steps to fall in love with yourself" - easily done alone

•  1:「note the things you’re proud of」ー Make a list of things you are proud of yourself for.
• 2: "Don't compare yourself to others" — Stop comparing yourself to others and start living your own life.
• 3: "it's okay to make mistakes, just learn from them" - Everyone makes mistakes because we're only human. There's so much that mistakes can teach you.
• 4: Accept the things you don't like about yourself. — Nobody is perfect. Accept your flaws.

Self-Love × AMATERAS

"Feeling uplifted during relaxing time at home, and boosting your mood by wearing stylish clothes, are both forms of self-care."

At AMATERAS, we not only develop loungewear to enrich your time at home, but also share a lot of "beneficial" content. While it's not easy to change your personality or self-esteem, it starts with daily mindfulness and a conscious effort to change how you perceive things. We believe that even when you're alone, wearing something that excites and thrills you, discovering a new you, and enjoying your own time are all steps towards self-love.

What are the key points for self-love while spending time at home?

• POINT 1: Treat yourself to a mood-boosting pajama at the end of the day. AMATERAS nightwear is designed for easy tossing and turning, and uses light colors that promote good sleep.
• POINT 2: Take your time and relax with a warm cup of herbal tea or cocoa.
• POINT 3: Journaling is recommended for self-reflection. Prepare pen and paper and reflect on your day.